Privacy Policy

Last updated on August 21, 2026.

Introduction

We deliver content to you via our Website and email, along with our affiliated companies. Additionally, we operate a marketing and data business that connects advertisers with relevant audiences through digital ads, mobile apps, email campaigns, telemarketing, and other channels. To provide these services, we collect and share information about consumers—including selling certain data—and enable advertisers to show you ads based on your interests and online behavior across different platforms.

This privacy policy explains what personal information we collect when you visit The Assistance Guide and what you share with us, along with how we collect, use, store, and share that information. For additional details about our website, please see our terms of service.

We encourage you to read this policy thoroughly so you understand our approach to your personal information. If these policies and practices don’t work for you, please refrain from using our website or subscribing to our email list. Your use of this website or interaction with our other services indicates your acceptance of this privacy policy.

Where This Policy Applies And Third-Party Platforms:

This Privacy Policy serves as our commitment to protecting your privacy. We are not responsible for the practices of other websites, and encourage you to read their policies and understand their practices of any websites you may access through links from The Assistance Guide.

Sources And Methods Of Personal Information Collection:

Information collected through this website includes personal details you provide, such as your name, email address, phone number, mailing address, and information submitted through inquiry forms. We may supplement this information with data obtained from third parties, including affiliates, data brokers, and marketing or advertising partners. Certain third-party data providers are entities that have obtained your personal information from their own services. Additionally, we automatically collect information using cookies and other tracking technologies to perform analytics on our website and to facilitate advertising. More information appears below.

Types Of Information We May Collect:

“Personal information” (hereinafter “data,” “information,” or “personal information”) includes any type of data or information created, collected, received, stored, or transmitted in the performance of the Company’s business, regardless of format, that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a specific consumer or household.

You will be asked to submit personal information when you subscribe to The Assistance Guide. This includes your name, date of birth, street address, e-mail address and phone number. We collect other information via cookies and similar technologies such as IP address, imprecise geolocation (inferred from your IP address), device ID, date/time stamp, browsing behavior and click-through activity. We may also obtain information that is relevant for advertising purposes from data brokers or publicly available databases , like demographic information, interests, past locations (e.g. visits to certain stores or websites), or purchase history. We may collect certain limited categories of sensitive personal information, including race/ethnicity or location data. We only collect data that is relevant to potential marketing campaigns. See “Your Privacy Rights” below to see how to exercise your rights with regard to our use of your personal information.
“In particular, we have collected the following categories of personal information within the last twelve (12) months:

1. Identifiers, such as real names, aliases, unique personal identifiers, online identifiers, email addresses, account names, or other similar identifiers;
2. Personal information categories listed in California Customer Records Statute (Cal. Civ. Code. § 1798.80(e)), which includes any information that identifies, relates to, describes, or is capable of being associated with a particular individual but is not publicly available to the general public from federal, state, or local government records;
3. Protected classification characteristics under California or federal law, such as race, gender, or age;
4. Internet or other similar network activity, such as information about what websites you have visited or how you have interacted with an internet website application or advertisement;
5. Commercial Information, such as purchases you have made in the past;
6. Professional or Employment-Related Information, such as your current job or job history;
7. Imprecise geolocation data, such as your approximate location based on your IP address;
8. Inferences drawn from other personal information.

We sell and share this information with third parties and affiliated companies for marketing and advertising purposes. You have the right to opt out of the sale or sharing of your personal information at any time by visiting here or calling 855-969-4453.

Collection and Use of Sensitive Data

We do not directly collect Sensitive Personal Information, including information related to race or ethnicity, religious beliefs, precise geolocation, LGBTQ+ status, health conditions, financial account details, or citizenship status. However, we may indirectly collect information through automated technologies such as cookies regarding your interactions with web pages, which could suggest interest in sensitive topics or affiliation with certain groups. For instance, visiting pages focused on a particular ethnicity or health-related topic may imply interest in those subjects. We do not draw such inferences ourselves, but our affiliated companies or other third parties with whom we share information may do so. Where state or local laws restrict the collection of Sensitive Personal Information without consent, our affiliates will refrain from making such inferences. We do not collect or use personal information relating to individuals under the age of 18.

How We Use the Data We Collect

We may use the information we collect in the following ways:

1. To send you our newsletter, if you request it.
2. To send you content or marketing messages about products and services, either by email or other means of communication.
3. To carry out legal obligations, enforce our legal rights, or protect the rights of vital interests of any person.
4. To notify you about changes to our website or services.
5. Third parties may receive information from us which they use to market their products and/or services. This may constitute cross context behavioral advertising.

If you do not want us to share your Personal Information with third parties for marketing purposes related to their products and/or services, you may opt-out here.

6. To estimate our audience size and usage patterns, store information about your preferences to customize our Website or newsletter to your interests, and recognize you when you return to our Website.
7. In any other way that we describe when you provide your information to us; or for any other purpose with your additional consent provided at that time.

Who We Share Personal Information With

We may sell or share personal information with our clients and with our affiliated companies for marketing purposes, including cross context behavioral advertising. We also enable access to personal information by contracted service providers, for advertising, web hosting, fraud detection, marketing, analytics, data security, or other related services. When we share personal information, we put contracts in place to ensure appropriate data security measures and compliance with applicable laws. We also share personal information when we are required to do so by law (for example, if we receive a warrant, subpoena, or court order), or to protect the health, safety, or rights of any person.

Personal information may be shared to comply with legal or regulatory obligations, including disclosures to law enforcement agencies, courts, regulators, government entities, or other third parties, to respond to legal requests, protect rights or safety, or enforce our terms of service and related agreements. We may also disclose personal information in connection with business transitions, such as mergers, restructurings, asset sales, dissolutions, or bankruptcy proceedings, where personal information is included among the transferred assets.

We may share personal information with third parties for purposes to which you have consented, as disclosed at the time you provided the information or as described in this privacy policy.

Behavioral Advertising, Analytics, and Data Sharing

This website shares personal information with third parties who show you advertisements on this or other websites and also perform analytics and reporting about the performance of those advertisements. These companies (which may include data brokers) collect information about the websites you visit and the web pages and advertisements you view or interact with, and may combine this with personal information from other sources or share it with other third parties (this is also known as “cross-context behavioral advertising”). We (or our partners) collect your IP address, date and time of interaction, your Internet Service Provider (ISP), and the browser type and version you use to visit this website. This information may be combined with other personal information and used to deliver advertising from us or from other companies through email, on apps or websites, or through social media sites. We also use personal information to analyze interactions with this site and the advertisements we display so we can continue to improve them.

Cookies and Similar Technologies

At this site, we use cookies and similar technologies to: (1) operate our site, (2) perform analytics and tracking to improve the user experience, (3) display personalized content and advertisements, and (4) monitor engagement with ads and other communications. Cookies are unique IDs that our server sends to your browser that allow your browser to be recognized when you visit certain websites. You can limit some or all cookies in your browser settings and you can also delete the cookies on your browser at any time. If you use a browser-based “do not track” setting, this may cause an “opt-out cookie” to be set on your browser, which blocks additional data collection.

Our Website uses several types of tracking technologies to automatically collect information. These technologies include cookies, which are small files saved to your computer’s hard drive. While you may choose to disable cookies through your browser, certain areas of the Website may not function properly as a result. If cookie settings are not adjusted, cookies will be placed during Website visits.

We may also use Flash cookies to store information about your preferences and interactions with the Website. Flash cookies operate independently from browser cookie controls, and instructions for managing them can be found on Adobe’s website.

We also use web beacons, pixel tags, and similar technologies embedded in our Website, emails, and affiliated platforms to track user engagement, verify system performance, and compile usage analytics.

Global Privacy Control (GPC) & Do Not Track

Global Privacy Control (“GPC”) signals and other universal opt-out preference signals are recognized by us as valid requests to opt out of the sale or sharing of your personal information. When detected, we will automatically opt you out without requiring additional steps from you. Tracking every site you visit on the internet is not our intent. As noted above, you may block or delete cookies using your browser’s cookie settings. If you choose to opt out or activate a “Do Not Track” signal, including GPC, an opt-out cookie will be set on your browser to restrict certain cookie-based data collection. Removing that cookie or changing your GPC settings may cause automated collection to restart.”

Your Personal Information Rights

You have rights with respect to your personal information (including any sensitive personal information), including: (1) to know what data we collect and how we use it–this policy is intended to tell you that, (2) to obtain a copy of the personal information we have collected about you, (3) to tell us not to share your information with third parties, (4) to have information deleted, or (5) to make other requests. You may exercise your rights at any time at this page, or by calling 855-969-4453. If you still have questions or concerns after you have made a request, you can contact us using the contact information below. If we cannot resolve your issue, you may also be able to contact a local privacy authority in your state, if applicable.

If you would like to log complaints, please see below for contact information:

For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.

You don’t need to create an account to make a data rights request, and the information you provide when making a request will only be used to confirm that you have the authority to make such a request. However, to respond to your rights request we need to verify that you have the authority to make such a request by confirming the information requested relates to you. To do this, your request must provide enough information for us to confirm that you are the person whose information we have collected, or an authorized representative of that person; and make your request with enough detail for us to know what you are asking for and respond. We aim to respond to all verifiable requests within 45 days. If additional time is needed, we will inform you in writing within the initial 45-day period, explaining the reason and anticipated timeline, not to exceed an additional 45 days.

If your request is denied in accordance with applicable law and you wish to challenge that decision, or if you have questions or concerns about our privacy practices, you may reach out to us using the contact details provided below. Depending on your location, you may also have the right to contact a relevant privacy authority. We do not treat individuals differently for exercising their data protection rights.

Policy on Children’s Data

This website may be used only by people aged 18 or older. We do not knowingly accept personal information from children under the age of 18, and we will remove any such personal information if we become aware that we have received it.

Protecting Personal Information

We have an information security program that includes commercially reasonable technical, organizational, and physical security measures to protect personal information from inappropriate exposure or misuse. Our program includes policies and procedures, training for our employees, and automated monitoring. We also audit our protective measures regularly to ensure resilience against evolving threats.

How Long We Retain Personal Information

The personal information we collect is retained for as long as required to fulfill the purposes set out in this policy, to meet applicable legal requirements, or to protect our legal interests. We do not retain personal information longer than necessary.

Changes To This Policy

We may modify or update this Privacy Policy at any time, without prior notice. The revised policy will apply from its listed effective date. You should review this Policy from time to time to stay current on our collection, use, and sharing of personal information.

This Site is Based in the United States

Our website is based in the United States, and is intended only for users in the United States. When you visit this site, you acknowledge that your personal information will be stored and processed in the United States, subject to applicable local laws.

Email Us

If you have questions or feedback, please contact us at [email protected] or 1223 N. Lee Hwy PMB 242 Lexington VA 24450.